Cleaning Products Marketing Features a Mess of Techniques

Cleaning Products Marketing Features a Mess of Techniques Household cleaning products are largely in demand and help tremendously with everyday chores. A large poster is hung on the wall with a picture of the Pine-Sol spokeswoman, Diane Amos, and the men are asked if they recognize her. President of My Dirty Jobs, Adam Lerner, told the newspaper that direct response marketing is extremely important for brand development. Cross-channel marketing is heavily in the initiative, which includes a website, direct response TV advertisements, digital marketing and Facebook and Twitter sites. Another cleaning brand that is partaking in a brand new marketing program is Dirty Jobs, a line of solutions and supplies inspired by the popular Discovery Channel show "Dirty Jobs. Before they can answer, Amos breaks through the poster and scares the testers, who react in a wide range of interesting ways. The men were asked to come in for a study researching how males between 25 - 35 tidy up dirtiness throughout the home. Which may just go to show that this comical marketing technique might be getting the job done. "Direct response is about advertising the brand and building awareness, and there's the benefit of selling some product directly to consumers," Lerner said. Cleaning Products Marketing Features a Mess of Techniques Trade News selected by Local Linkup on 10/06/2012